In response to the industry reshuffle, door and wi

2022-07-22
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[meizhixuan doors and windows] with the integration of aluminum alloy door and window manufacturers, the integration of door and window franchisees will accelerate, and a large-scale "reshuffle" of door and window franchisees will start. If the current door and window franchisees do not keep pace with the times,

[beautiful choice of doors and windows] with the integration of aluminum alloy door and window manufacturers, the integration of door and window franchisees will accelerate, and a large-scale "reshuffle" of door and window franchisees will start. If the current door and window franchisees do not keep pace with the times, innovate and transform, and take the initiative to keep up with the development of the industry or aluminum alloy door and window manufacturers, they will be cut channels, regions or lines, marginalized by the manufacturers, or replaced and eliminated. In view of the reshuffle year in 2017, how to deal with the industry "reshuffle", it is suggested that door and window franchisees do a good job in four aspects to improve their competitiveness

1. Alliance. For door and window franchisees with strength and larger scale, it is recommended to choose large core terminal stores to sign exclusive strategic cooperation agreements, and they can enjoy year-end dividends or brand building Awards - in years with good operation and high income, rebate red envelopes will be issued according to sales contributions, and in years with unsatisfactory operation, dark awards will be issued in the name of brand building awards to share the interests of market development. Through the binding of interests and honors, it will develop into a close alliance partner, form a strategic cooperation alliance, and implement the "1 + n" joint operation. It should be noted that "n" is the core store, not the second batch of merchants

2. Flattening. For franchisees of doors and windows in large areas, they should start to cancel the second batch of distributors in the company's location and key core areas, and directly operate terminals. On the one hand, improve the control of the terminal, improve the voice, on the other hand, improve profits

3. Focus on intensive cultivation and build base areas. Focus on people and property, support key products and customers, and focus on key markets and terminals. Intensive cultivation of channels, detailed operation, detailed and thorough terminal basic work, atmosphere creation and consumption promotion, and improve the sales return. Create model streets (towns), model districts (counties), and build a good base market. With the base market, we can not only survive well and control our own destiny, but also seize the opportunity to develop rapidly and win greater victory once the industry recovers

4. Sink, sink again, transform service providers. In the current door and window market, compared with the early door and window market, users' requirements for technical services have transitioned to a higher level of overall solutions that can provide a full range of the whole process. Franchisees should take advantage of the trend, sink the price of products for mass consumption, sink towns and counties in the region, operate sinking terminals, and talk directly with consumers. Being a service provider in the terminal market will have better development opportunities than franchisees of doors and windows who rely on distribution and wholesale channels

[meizhixuan franchise website: www.meizhixuan.com franchise hotline: 0757-85633600]

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